How to sell digital items

Make them personable, write a backstory, be descriptive, provide added value.

There are many reasons people buy anything and selling any digital item (NFT) is no different.

Some NFTs like Cryptopunks are collectibles sought after for their rarity and cultural fit into the crypto space. Collectible NFTs usually have a steady volume of trading happening between buyers and sellers which makes them great for trading.

Other NFTs like Cryptovoxels are more akin to 3D website builders that can be bought and sold with a specific angle for utility. Virtual Land NFTs fulfill a utilitarian and collectible niche.

Unique Creator's NFTs like the ones you can create on Mintable will be as sought after as you can make them based on many factors.

  • Amount of work put into them

  • Quality of the work put into them.

  • Utility with goods and services

  • Added brand value

Good quality content

If you have a low-resolution GIF from a random website, most people won't buy it. There isn't any added value in legitimacy that is coming from you turning a GIF into an NFT.

Successful NFTs sold all have one thing in common:

High-quality content

A high-resolution, custom-made, beautiful artwork is much more likely to sell than a random photo of your dinner.

You can put a watermark over the image and then let the buyer download the high-resolution non-watermarked image when purchased so you don't give away the good version to everyone.

Give the buyer a reason to buy your item


Creating NFTs that are rare means that only a certain amount of them will ever be made. Since NFTs can be traded, rare NFTs can be collected and held for profit later on as a larger audience comes along and has their take on its subjective value.

Rarity alone is not enough to guarantee that an NFT will retain its value, and for some specific file types, it makes very little sense to limit your own sales.


Giving the buyer something special to access once they buy the item is vital to being a successful seller.

If you are selling artwork and the image everyone can see and copy and paste is the same image that the buyer gets to download, there isn't much incentive for them to download/buy that item.

But if you have a watermarked, lower-resolution version as the public image, and only the buyer can download the 4k high-resolution non-watermarked copy, they are highly incentivized to buy it.

You can give them a .zip file to download with multiple files as well.

It is not just an artwork, but also content you create and sell, such as fonts, backgrounds, music, videos, 3D assets, etc.


Make your item collectible. Give it a reason to be resold or held onto.

If you own a website, use the NFT as a coupon on your store or access a special part of your forums.

Make the item a part of a collectible series, or make it so that collecting 5 of the items grants the buyer something special, such as some merch from your brand.


Make sure whatever you make is beautiful or high quality. Even if you're selling a domain name, a beautiful image or video explaining why that domain name is so valuable increases your chances of selling your item by a lot!

Be descriptive

Write a good description, including a video or images to explain why your item is valuable. If you just put one or two words for your item, it probably won't sell.

This description has a YouTube video, a detailed message about the item, and explains what you get access to when you purchase it.

Tip: You can try sharing your listings on various channels such as Reddit and Twitter to get more views too.

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